Gopuff
A consistent identity at scale. Exterior signage systems for Gopuff’s expanding retail presence.
As Gopuff began expanding its business model into retail, the design team developed design packages and systems for exterior signage at retail locations. In partnership with the architectural and fixture teams, I managed the execution of signage for 50+ locations at a time, then used what we learned to create design criteria and guidelines for future Gopuff stores.
Coordinating the rollout
Site plans and storefront elevations coordinate sign placement with each location’s architecture. Working with the architectural and fixture teams, I managed the execution across 50+ locations at a time, translating site-specific requirements into coordinated design packages.
Signage specifications
The illustrated signage package specifies non-illuminated, half-inch acrylic letters painted Gopuff blue, attached to storefront glass with VHB tape and silicone. Reverse-cut blue vinyl is applied to the interior face of the glass. Letter dimensions, placement, and installation details form a repeatable system for future stores.
- Painted acrylic letters
- PMS 299C blue
- Reverse-cut blue vinyl
- VHB tape & silicone
- Storefront glass